Is it difficult to rank for a keyword phrase with an H2 halfway down the page?

[ProjectLabs]

If your competitor has a page that is optimized for a keyword (title tag, URL, content) and you target the keyword halfway down a page with an H2 and a short paragraph about the keyword, are you at a strong disadvantage?

[jesse-landry]

yes. definitely. make a new page, title it the keyword, build the page for that keyword. done and done.

[Mike.Goracke]

It sounds like you are maybe trying to target multiple keywords on a single page?

This can be extremely difficult as the purpose of the page is not clearly defined.

As Jesse suggests, create a new page and follow the guidelines here for creating a perfectly optimized page.

Hope this helps.

Mike

[evolvingSEO]

Hey There!

Just making sure you're all set with this? Some additional resources that might help (courtesy of Rand);

• Perfecting On Page Optimization - please keep in mind this resource is getting quite old. But it shows the classic SEO process of targeting a keyword. If the keyword you are trying to out beat your competitor with is at all competitive you'll really want a dedicated page for it. That post will show the traditional method for targeting a page.
• This flow chart (from this post) - shows a method for deciding if you need a separate page to target a keyword.

I use those are good starting point guides when in your situation.

-Dan