How to Integrate a Wordpress Blog into my Website

[Blockinc]

We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content.

I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com.

Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites.

Any advice?

[Big_Partnership]

Why use a sub domain when you can easily use a folder called blog within the current site?

[EGOL]

Maybe this is the time to change your content management system so that you can get your blog into a folder?

Placing your blog in a folder is what most SEOs recommend (Seomoz blog and this forum are in folders - probably done this way to aggregate SEO equity rather than divide it)

Of course, you can always start the blog on a subdomain and redirect to a folder when you eventually get rid of the clunky CMS.

[Gcomseo]

I would suggest to create a folder and name it "blog", and depending on your host server, it may has easy wordpress installation. Otherwise, you can just manually upload all the wordpress application files into that folder.

Your blog URL will be www.blockandcompany.com/blog

Your Wordpress dashboard log in URL will be www.blockandcompany.com/blog/wp-admin

[kromepteltd]

I also agree that it should be setup as www.blockandcompany/blog

[flowsimple]

Corte if your CMS is as clunky as imagine that it prevents you from installing Wordpress in a subfolder, then changing your CMS may be the single best thing you do for your SEO.

[Blockinc]

Thanks everyone for your responses. I can see that it is best to simply use www.blockandcompany.com/blog versus www.blog.blockandcompany.com.

In checking again with the company that runs my site, I was told there are problems running a site based on Coldfusion (which my site runs) and Wordpress (with is PHP based). I guess they don't play well in the same environment so that is why they are recommending hosting the blog on a different server and using a subdomain. Looks like I'm stuck doing it this way.