Home Page is Not Ranking Anymore on this ecommerce site

[dashesndots]

Hi Everyone,

I work regularly on this site www.cheapsnapframes.co.uk which is a cubecart based site and upto a few months ago the home page used to rank on poster frames we were on page 1 of google now we are on page 2 but it has dropped the home page and favours a category page.

I have been looking at this to try and figure out why and I have today realised I had some external links on the home page pointing to the .com which the site used to run from but has been setup as a 301 redirect so I have changed these to internal links.

I have used the on page tool and get an A but its been showing an A for a long time.

Is there any other reason why we have lost out on this keyword term?

Thank you in advance

Tracy

[AdoptionHelp]

Check your external links. Are they mostly pointing to the category page instead of your home page? For the keywords you're trying to rank for, do they appear in anchor tag text pointing to the category page instead of your home page? I ask these questions to try to figure out why it appears your category page has gotten more page authority than your home page. Once you find the answer to that, the way to fix it should present itself.

[dashesndots]

Hi Ryan

Thanks for this we are building backlinks for the url but we do have some blogs that point the category and we had a bunch of external links to categories that were on on every page of the site so have changed this now to internal links to see if this helps.

thanks again

Tracy