Multilingual and Multiregional SEO URL Structure

[nrv]

Hello

2 questions: I have a client that has country specific TLDs and has pages for each city and wants to target languages.

1. What's the best practice? or does the order not matter?

• www.domain.ca/fr-ca/toronto
• www.domain.ca/toronto/fr-ca

2.    This client currently has the following URL structure, is this not SEO friendly? does it matter to have Canada repeated?

• www.domain.ca/canada/fr-ca/toronto

Thanks!

[NakulGoyal]

Answer to Question 2 first: I see why an SEO might have include /canada/ in it, but considering your domain is .ca and it's probably hosted in Canada (which it should be), it's not really needed unless you are also targeting /usa, /london and so on.

Answer to Question 1: I'd do the language first. That way, all your fr-ca cities are in the same language folder. But then, it could totally be the other way around and /location/language. I would recommended /language/location

I hope this helps.