Campaign set up as sub domain

[PhilSmith23]

When I set the campaigns up I used the sub domains now I question should I have used the root domain.  Which is best sub or root.

[KevinBudzynski]

Is this for pay-per-click?

[Mike.Goracke]

Depends on what you are trying to accomplish and how you want to attack it.

If you setup your campaign to track the subdomain of www.domain.com, you will get a report for just that subdomain.

If you setup your campaign to track the rood of domain.com, you will get a report for www.domain.com, domain.com, subdomain1.domain.com, subdomain2.domain.com - this can generate a HUGE report of issues, errors, and findings depending on how many subdomains you have.

I have my campaigns setup as subdomains, one to our main site, and two to our "micro-sites" that are on our root domain.

Does this help clear up the difference in how SEOmoz reports its findings?

Mike

[PhilSmith23]

I want the same as everyone else the best position in Google.

My campaign is set up as sub-domain.

I am trying to get an understanding of what make the improvements to the following.

What are the most important metrics and if I can work to improve them what makes those improvements.  Currently I have a good position in Google for my most productive phrase but feel I need to make improvements to ensure I keep that position.  I am adding regular unique content and looking for relavant quality links but it does not seem to be making much difference to the metrics below.

| Domain Authority | 16 |
| Domain MozRank | 2.83 |
| Domain MozTrust | 0.86 |
| External Followed Links | 16 |
| Total External Links | 55 |
| Total Links | 668 |
| Followed Linking Root Domains | 8 |
| Total Linking Root Domains | 9 |
| Linking C-Blocks | 3 |

| Subdomain MozRank | 2.95 |
| Subdomain MozTrust | 1.73 |
| External Followed Links | 15 |
| Total External Links | 54 |
| Total Links | 667 |
| Followed Linking Root Domains | 8 |
| Total Linking Root Domains | 9 |