Why Doesn't Google Use My Title Tag and Meta Description?

[Verz]

Hi fellow Moz SEOs,

Need your URGENT help! We set an optimised title & meta description for our client websites. These titles are approved by our clients. Before somedays, they checked on Google, noticed the title & meta description were not the same.

Next moment, they notified me about this issue. The title & meta description looks fine when I checked the source code. So, why Google use title & meta description differently?

For example:

Title approved by client: Top Specialist Divorce & Family Lawyer - Yeo & Associates LLC
Google set our title: Yeo & Associates LLC: Top Specialist Divorce & Family Lawyer

Title approved by client: Filing For Divorce Online in Singapore | DivorceBureau
Google set our title: DivorceBureau: Filing For Divorce Online in Singapore

Title approved by client: Halal Buffet & Bento/Packet Meals Event Caterer Singapore | Foodtalks
Google set our title: Foodtalks - Halal Buffet & Bento/Packet Meals Event Caterer Singapore

Title approved by client: Child Care Centre in Singapore| Top Preschool | Carpe Diem
Google set our title: Carpe Diem: Child care Centre in Singapore| Top Preschool

Every day, they are requesting me to update Google's title with their approved title. Also, asking me these questions.
Why did this happen?
Why didn't set their recommended title?

Is there any way to set our approved titles? Please, help me to find the solution. ASAP

Thanks in advance!

[BartonInteractive]

Hi there,

In Google Search Console, are you aware that there is a "Clear Cached URL" option in Removals, that allows one to "Keep URL(s) in Google Search results, just clear current snippet and cached version until the next crawl."? Here is more information, just in case it's helpful:

https://support.google.com/webmasters/answer/9689846#clear_cache_request (You may already be aware of this)

While I don't know for sure, I would merit a guess that a previous title and meta description are displaying on these pages, and Google needs to know to refresh them. (Even if that guess is not correct, this may resolve the issue, actually.)

Does this help at all?

Best,
Zack

[av-seo]

Hi Verv,

sorry this is happening to you. as Zack mentioned, if Google is simply showing an old title, then the pages or titles in google search console may be cached.

If these are brand new titles, then it's likely that Google either feels their title is more relevant or they think your title may be too long or 'spammy' for the industry you're marketing, like 'Top Specialty Divorce Lawyer in Singapore'. This is not uncommon actually. here's a good post on what else might be happening: https://www.authoritylabs.com/title-tags/

Your ranking for that actually looks pretty good from my end, so you may want to hesitate before just switching out a new title.

[Verz]

Hi Jack,

Thank you so much for the detailed explanation. Yes, I'm aware of the "Clear Cached URL" option. But it's not changed anything. It's already more than 48hrs still results are same.

Regards,
Verz

[Verz]

This post is deleted!

[maxi0218]

We have the same issue for our one of our client. Recently, we did changes in their on-page SEO to rank one of the keywords "accounting services singapore." We set an optimised title & meta description. The title was approved by our clients. 2 days ago they checked their website status on Google SERP and noticed the home page title & meta description were not the same.

Title approved by client: Accounting & Audit Services Provider Firm in Singapore | Helmi Talib
Google set our title: Helmi Talib: Accounting & Audit Services Provider Firm in Singapore

I already asked this question here.

[Guest]

This post is deleted!