Multiple service area pages that rank well. However the primary keyword page tends to bounce around between the pages. How can I stabalise the ranking to the primary page

[jonathan.k]

We have multiple service area pages attached to the primary keyword for the site which arent in the navigation and we have the primary page which is in the navigation. Currently Google is choosing different service area pages to rank for the primary keyword so the rankings bounce around a lot for the keyword when it doesn't have a service area target in it. Eg work shirts vs work shirts brisbane.

[MiriamEllis]

Hi Jonathan,

I'd call this behavior normal if Google is localizing the results to the location of the user, based on which page they feel is the best fit for the user's location+intent. I'm not 100% sure of the architecture of your content, but if you want all traffic to hit a single landing page for a specific search term, you might need to consolidate your content.