Do you think this case would be of a duplicated content and what would be the consequences in such case?

[ZD2020]

At  the webpage https://authland.com/ which is a food&wine tours and activities booking platform, primary content - services thumbnails containing information about the destination, title and prices of the particular services, can be found at several sub-pages/urls.

For example, service https://authland.com/zadar/zadar-region-food-and-wine-tour/1/. Its thumbnail/card through which the service is available, can be found on multiple pages (Categories, Destinations, All services, Most recent services...)

Is this considered a duplicated content? Since all of the thumbnails for services on the platform, are to be found on multiple pages.

If it is, which would be the best way to avoid that content being perceived by Google bots as such?

Thank you very much!

[seoelevated]

To my understanding, no. Duplicate content generally occurs when two or more pages have very similar content, and the search engine decides that only one of those should be indexed (after crawling each). The concept of "duplicate content" as a "penalty" I think is much misunderstood. There's not actually a penalty, like one would see for a manual action due to spam or hacked content. But rather, if those multiple pages really needed to be separately indexed, then the "penalty" is that only one will be indexed. And, if you don't make smart use of techniques like canonicalization, then the one the search engine chooses to index may not be the one you want indexed. But anyway, none of that really applies in the case you're put forward. As best I can tell from very quickly looking at your site, the pages are unique, and yes, multiple pages might include the same thumbnail(s). But as long as they also include enough unique content besides the thumbnails (and/or don't include exactly the same set of thumbnails as another page), they are likely to be treated as unique pages by the search engine and each indexed. But, you don't need to guess. Just look to see whcih of your site's pages are being indexed. If all the pages you want indexed are being indexed, and none that you don't want indexed, then you don't have a duplicate content issue to worry about.

[ZD2020]

Hi, thank you for the answer. Everything's clear regarding the topic in question. Even on the pages that potentially might arise as duplicated, we can make things clearer to search engines with a good use of canonicalization.

Best regards to you, sir!