Question on site structure

[SEOinSunnyNelson]

My client is a nationwide company.  They provide building maintenance services in 7 different cities.  In each city they provide a different range of services.

They currently have a single service page for each service and no mention on that page of the cities they offer the service.

The service pages are getting no SERP visibility.

We are running Paid Search and recommending SEO.

I'm wondering whether it would be beneficial to build out specific service pages for each city so the content is more relevant to both users and search engines.

What is best practice in this situation? Client wants to dominate SERPs in each market for the services they offer.

[RossKernez]

hi there,

I would recommend to build SEO pages that would target each city where your client provides building maintenance. This should help you to improve your Google Ads Score on each page.  You might need to build some links to those pages in order to rank them.

Ross

[joycewillis]

I would recommend to create a specific page targeting specific city. For example, if you are providing services in New York, then create a dedicated page with the targeting keyword "Services in New York". It will give a boost to your rankings. I am also planning to do it on the site themediahouse.co. Also focus on local SEO. Local SEO is still untapped and has lots of potential in it.

[SEOinSunnyNelson]

Is this a structure you have used with success for a current or past project?

[RossKernez]

I have used this strategy in the past, but it is still working. Create a clean silo structure, so it will be easy to track in your Google Analytics.

Ross