Redirect Issue - Drop in ranking after CMS change

[Bhisshaun]

Hi

Website - https://www.aasprint.com.au/

After we moved the site from wordpress to codeIgniter + angular there has been a huge drop in traffic and ranking.

One of the thing we recently realized is the redirection - COULD THAT BE THE ISSUE?

• On the browser and sitemap the URL doesn't have "/" at the end

• When checked on redirection tool the URL seems to be redirecting to one with "/" at the end

Attached are the screenshots.  Also moz bar shows no redirection. However, the issue seems to be flagged by the site audit tool as 301 redirection.

Not sure if it's  the cause for the drop. What action to take?

Any advice would be much appreciated.

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[RossKernez]

Hi there,

Upon checking your site, I see that you do not have canonical tags on the website. You should implement canonical tags across your website. Also, you have a lot of links that are coming from blog comments, profile links, and web 2.0 sites which could be another reason why losing ranking due to the low-quality links. In addition,  do you know what specific pages are losing traffic?

Ross

[LoganRay]

When did the redesign occur? I looked at the wayback machine and it looks like it was well over a year ago. It's concerning that you're still seeing rank/traffic issues.

I noticed that MozBar isn't able to grab a status code from the site, which is concerning.  From the looks of things, you're using a version of Angular that isn't Google-friendly. When I click links on the site, none of the data in MozBar changes, which means Google likely isn't seeing anything different when they follow links either, effectively making your site a single page.  Read more here: https://www.searchenginejournal.com/angular-seo-guide/303849/#close

[WebDaytona]

This is rather interesting... none of my tools are able to pull data also. I did notice there is a pop up that got blocked on the site (screen shot) could that be the issue?

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[LoganRay]

You see that because the site is built to be a progressive web app, as seen in their Lighthouse Report.

[Bhisshaun]

Hi

Thanks will check the canonical. We did try disvow suspicious ones, however doing it fo all low pr pages might result further drop, isn't it?

Most affected one is the homepage https://www.aasprint.com.au/

others significantly impacted are:

https://www.aasprint.com.au/service-charges

https://www.aasprint.com.au/international-drivers-license

https://www.aasprint.com.au/vicroads-driving-test

[Bhisshaun]

Hi thanks for your suggestion.

yeah it's not over a year but almost. took it live 2nd week of Jan this year.

Yeah for some reason mozbar doesn't show the change. However if you notice the url it is dynamic. Also, there doesn't seem to be any drop in coverage or indexed pages in webmaster, which is strange in contrast to mozbar signal as if the entire site was treated as a static single page there should have been a huge drop in indexed pages?

But yeah, it mightn't be following the internal links. rather each url indexed individually from sitemap?

Also the browser url and sitemap has the url without "/" https://www.aasprint.com.au/sitemap.xml but indexed url's ends with "/" does this cause any issue?

[LoganRay]

Canonicals will help with the trailing slash issue, but that's not the sole reason for your traffic loss. Read up on Angular and address those issues first. It's definitely going to be a boatload of work, but the impact you'll see from that will far outweigh any smaller optimizations you're able to make.