Updating url name of a key page

[ppopov]

One of my key pages has a url name that is completely non descriptive ('About') with no keywords in it that match the important content on that page.  Should I create a new page with a proper url name and move the contents there (lose the authority of the current page), or create the url name only and redirect to the existing About page?

[RossKernez]

Hi there,

I would change the URL of the existing page and then redirect the old URL to the new URL via 301 redirect.

Ross

[Expansyon]

301 and 302 redirects are a way of telling the Google robot that the URL of a web page has changed permanently or temporarily.

With the 301 redirection, between 90 and 99% of the SEO strength is transferred to the new URL. Therefore, we do not have to see your positioning in Google compromised.

Code 302 indicates a temporary redirection. One of the most notable features that differentiates it from a 301 redirect is that, in the case of 302 redirects, no SEO power is transferred to the new URL