Working on new link structure

[floaumet]

Hello Mozzzzzzzzzzz

I'm currently working on the new link structure for our website.

We currently organize our content in sub folder

=Main category
= = Sub category
= = =Specialty
= = =  Product main name
= = = ==Product specific name
= = = == =Manufacturer

1. Each of them has some potential strong KW and I will be happy to use it on the URL.
2. URL are more than 50 kw long when I use all
3. This are very niche item for which people may refer to them through different names (potential folders)

My current concerns will be

1. Should we make long url respecting the structure (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)/(maufacturer)
2. Should I combine some like (Main category)/(Sub category)/(Specialty)/(Product main name)/(Product specific name)-(maufacturer)
3. Should I keep them simple /(product_main name)
4. Should I keep the main  folders just to display the articles belonging to this category (Main category)/(Sub category)/(Specialty)/(Product main name) and then keep the product under a sub folder only?
5. Any other idea?

[RossKernez]

Hi there,

I do not think you should go that granular on the URL structure unless you are planning to rank each child (folder) after the parent( main category). Also, Google will cut off some parts of the URL structure because it will be too long to show it in the SERPs.  In addition, I would have a separate URL structure for products because I want to have the exact match product name in your URL and I want users to see it.  Also, you should not forget about Google Analytics because with the long URL structure you will have a hard time going through metrics. That being said, I would make the URL structure in this way:

website.com/main-category

website.com/main-category/sub-category

website.com/main-category/sub-category/manufacture

Product URL

website.com/product/item-name ( manufacture name & product name )

[floaumet]

Nice idea, will need to review it and think more about it. Tks!

[RossKernez]

You are welcome!

Good luck.