Should I target low competition related keywords to rank my main keyword?

[rosie16]

Hi everyone,

I created a product review based blog about finding the best outdoor basketball but it's MOZ keyword difficulty is increasing drastically. I'm finding it difficult to rank. Is it a good practice to target low competition related keywords to rank the main keyword?
Please advise, Thank you!

[stuartmct47]

This post is deleted!

[Chris.Menke]

Rosie,

Targeting low competition keywords is the generally accepted strategy for new marketers starting out with new websites and blogs. However, that doesn't mean it is necessarily easy to rank for those terms, especially if you're new and have little experience with optimization.

Generally speaking, terms with the lowest competition are that way because there are few people using them in their searches for your product, so it doesn't make much sense for the big guns to spend their time trying to rank for every longtail term out there.

Optimizing for longtail terms is a good way to learn your craft, though.  When you're good enough to rank well for any longtail terms you want, you'll automatically start wanting to try for more competitive terms because you are going to want more traffic than you've been getting. BUT, you really need to start way down there in order to learn your craft. Otherwise, you'll get frustrated and burn yourself out trying to rank for the competitive terms before you're ready.

[electricsmokeres]

Yes, i agree with stuartmct47. He is saying absolutely right. I'm using low competition keywords in my Best Boxing Gloves site. And it is good for site Ranking. You should try to use low competition keywords.

[AmandaSEOS]

I'm also covering the low competition keyword on my best outdoor basketball shoes blog but when I find this keyword it was low KD but now day by day it is increasing. I don't understand the structure of Moz KD.