Why our competitor with lower DR and PA outranks us in Google?

[Intergaz]

Hi everyone,

I really don't understand why our competitor with lower DR and PA outranks us in Google.lv (Google Latvia). Below is a screenshot showing that our company takes #2 for the following keyword "gāzes baloni" in Google. Our DR is 24 and our PA is: 26, whereas our competitors DR is 23 and their PA is 19.

The content on our page is much better too - we have clear Title, description, Q&A section etc, whereas our competitor has very limited content, just photos of the product and titles. Any suggestions would be highly appreciated.

Thank you very much in advance.

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[Vanderlindemedia]

There's a few factors for that, but, you shoud'nt stare blind on PA/DA from Moz or Ahrefs in general. Google used a different method to calculate it's SEO strength. I guess they could have a few stronger backlinks and / or anchors.

[Intergaz]

Hi Jeroen,

Thank you very much for your reply. That's the thing, I do understand that there are many factors that affect ranking positions, and backlink profile is among the most important factors. But, the thing is, that our competitor has only one backlink to this page, and not the most valuable (with DA of 25) and what is more - we also have a backlink from the exact same website (it is a forum) + we also have 8 additional domains linking to our page. The loading speed is pretty much the same, both websites are optimised for mobile etc.

[Vanderlindemedia]

The thing is, a link from a "DA 25 domain" is'nt just going to cut it really. It's only a signal, but it's not the data you might need in order for google determine if it's a good link or not. There's a few other roles in there as well that could add to the SEO positions as well. Domain age, content, location of server, site loading speed (i.e insights),  domain history as well. If SEO was so simple to have more / better DA based domains as a linking profile then everybody would be rich by now.

I suggest you do this: create a new H2/H3 and paragraph based on the subject, like something with 200 to 300 words, place it onto the page your attempting to rank on, and wait for a week. See what happens. Sometimes throwing in an update on your page might just be enough to get better rankings as "freshness" is also a quality guide.

[Intergaz]

Hi Jeroen,

Fair enough. We are optimizing this landing page and will publish a new version soon. Hopefully it will help us gain #1 for this keyword.

Thank you very much for your advice anyway.