Internal links to landing pages

[Caffeine_Marketing]

Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following:

1. Marketing...2 SEO....3. PPC....4. Web Design

Therefor there are 48 landing pages.  The marketing pages are the most important ones to us in terms of traffic and priority.  My question is:

1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages?

2. What is the best way to link all the sub pages such as London Web Design?  Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page?

Thanks

[DmitriiK]

Hi there,

That really depends on user journey, UX and UI you want your visitors to have. Internal link "juice" doesn't really count too much from nav or footer, so, won't help you in terms of authority positioning of these internal pages.

You need to ask yourself what pages you want the user to go through to get to a given landing page. Is there a need for them to go through all the chain of the pages? is content repeated through out? Is it gonna look spammy if you have 10 links one under another in nav saying "London Web Design", "Bristol Web Design" etc etc.

Hope this makes sense.

[Caffeine_Marketing]

Thank you for your reply.   In terms of site structure.  Let's say we have a main Website design page and then we have 5-6 areas that we have landing pages for webs design, eg London, Birmingham etc.  SHould the area landing pages be child pages and the web design be the parent?

FYI, from an SEO and important point of view the area landing pages are much more important to us that the main page?  Therefore do child pages have less juice?

Thanks

[DmitriiK]

"Should the area landing pages be child pages and the web design be the parent?"

Child in which sense? In the nav? in the site flow? In both scenarios, it's completely up to you. Depends on what UX do you want users to have.

"less juice" - again, in what sense? backlinks? the structure has nothing to do with it - external or internal links. Traffic? That'll depend on rankings and other marketing promos.