When setting up a new campaign for a client should I add keywords

[thepeterlunt]

I'm new to Moz and SEO. When setting up a new campaign there are some keywords pre-filled. Sometimes there are a lot. Sometimes they are very client-specific rather than for the sector or for a search. Sometimes there are very few poor quality keywords. Should I research keywords so that there are as many as possible relevant keywords when first setting up the campaign or leave it as it is and add keywords later?

[welderpro]

It can be done in several ways. I usually add keywords to get a better idea of scope.

[thepeterlunt]

Thanks for your help.

When running a campaign for a client I was thinking of running the campaign with the keywords as they are to establish a baseline and then adding keywords to show how it could be improved?

[dave.kudera]

Hi Peter,

One additional point about adding keywords is if you add keywords during campaign creation, we will do a rush collection and return those ranking results within the hour.

If you add keywords after the campaign is created, the data for those keywords will not be collected until the next campaign update.

We hope that helps, let us know if you have further questions we can assist with.

[seotoolshero100]

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