I am looking for help eliminating issues with website

[JulieALS]

I am looking for a company or person to assist me on the technical aspect of improving our site speed and resolving so errors that MOZ is reporting.  For instance, we have an old URL domain that we retired when we consolidated 2 websites.  We pointed (mapped) the old site pages to the current website, is this redirect helping (links) or hurting us?  Can anyone recommend someone I can hire to help me with this project?

[Jeff_Bender]

I am sure there are lots of people on here willing to help. What is your website in question? I am happy to take a look and point you in the right direction.

[JulieALS]

We have 2 main issues:  Web page speed and re-directs from an old URL.

**#1 Web page speed: ** Our website speed (for acclaimlegalservices.com) according to https://www.thinkwithgoogle.com/feature/testmysite/ is 2.9 seconds, which is considered slow and has gotten .3 seconds slower over the past month.  We need technical help to fix some issues that are causing site slowness.

**#2  Re-directs: ** We are getting notices from MOZ on re-direct issues.  We have an old website (acclaimls.com) that we closed down several years ago as we had 2 competing sites with similar content.  We mapped each of the pages on the old site to similar pages on the current site and redirected those pages.  I would like a POV as to whether it is still beneficial to keep those links or if we are better off from an SEO perspective to discontinue the re-directs.

Thank you in advance for any help!  Julie

[Jeff_Bender]

Hi Julie,

I know that you are looking to hire someone, but I thought I would share some opinions here to get you thinking about what you want to spend your money on. I did an on-demand scan of your site on Moz to see what you are seeing in error reporting.

Issues that need fixed first I think the most important issues you need fixed first are your title tags, missing H1 tags and possibly your URL structure if you would like. That with focus on your on-page content will see large benefits to you and your company.

Redirect Issues

The redirect issues that I am seeing are actually redirect chains. This means that a link redirects to another redirect that finally lands on a page. There are two redirects in that process. You might want to investigate how you are redirecting those URLs from the previous site. I always think it is good to have those redirects in place from a previous site. You may want to use the links section of Moz to see if anyone is linking to your previous site. If you are certain there are no more links to your previous site, then you can safely remove those redirects.

Site Speed

I think it is important to understand site speed in rankings.  Yes, the faster the website the better user mobile experience. Right now, Google doesn't rank sites based on page speed difference. It only will effect rankings if your site is really bad. Google's expectations in their report is high because they want to push towards lightweight websites. Just because it ranks as slow doesnt mean that it will take effect on your rankings. A lot of cases, there will have to be some significant code changes to fix some of those areas. Scan your competitors site as well and see where they fall. Amazon only scores a 70 and they seem to do fine.

Also, speed fluctuates much like rankings fluctuate. A .3 second drop shouldn't be concerning. It is probably because of the pop-up you have installed announcing you are still open.

Summary

I would clean up your SEO tags and metadata first. Then you can start to worry about the redirect chains and finally maybe the site speed. If speed is a major priority for your firm, then you may want to consider a redesign built around a lightweight template.

[JulieALS]

Thank you Jeff, great suggestions!  I just sent you an e-mail and look forward to your feedback!

Julie

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