Blog post generating irrelevant traffic. What should I do with it?

[Ali_DeLeg]

I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms.

I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here?

Thanks!

[BlueprintMarketing]

Why are you writing about non related topics?

change the topic of the blog post to something that is relevant to your  yes NOINDEX

here is proof it will help a lot it (remove With 410  or no index worked very will)

”

• Removed hundreds of old, personally-relevant (but not publicly useful) posts
• Removed lots of thin content
• Updated some of the metadata for the site
• Refreshed a few of my key pages
• Changed my top-level nav
• Added sub-menus to my top-level nav
• Added anchor pages for information security and cybersecurity
• Other minor tweaks”

https://danielmiessler.com/blog/googles-march-2019-core-update-resuscitated-my-site/

https://danielmiessler.com/blog/the-effect-of-googles-late-2018-algorithm-changes-on-multi-discipline-sites/

https://danielmiessler.com/blog/2014-site-traffic-review/

this is a good friends blog that I have helped with SEO for years and he had a lot of thin of topic content

Hope this helps,

Tom

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[EGOL]

I'd slap some big Adsense on it and enjoy!  

I believe that one off topic page will not hurt anything - especially if the page is an outstanding example of content for its topic.

I know sites that publish on a wide range of content and have fantastic rankings.  These sites were once single topic,  then departed with a single page that struck gold - and then started plowing that field into a hundred pages,  and soon ranking #1 for the single-word root keyword.    They then hit gold on a second topic, and a third.  Now these sites have diverse branches but have found ways to interrelate the topics.

I don't think that Google has a problem with conflation.  You might even make Google think that the two topics are complementary.