How can I make sure pages with similar content don't damage the other's SEO?

[nicolewretham]

I work for a travel company and I have a 'tour page' targeted for pre-booking and a 'booking pack page' post-booking page, with some similar content but with details such as hostel locations, meeting places and times etc. I want to make sure the tour page keeps the authority as this is what I want to rank on SEO.  I've got a couple of similar problems to this across site, there are a few pages on site that are post-sale and don't really need to rank on Google but it would be great if they could contribute to other pages' rankings. Thanks!

[Nozzle]

Link to the 'tour page' from the post-sale pages using keywords in the anchor text that you want the 'tour page' to rank for. You could also de-optimize the title tag  of the post-sale page whenever you find that it is ranking higher than a 'tour page' for a specific keyword.

[nicolewretham]

Thanks very much!