Should I optimize the login page? Will it affect the website SEO ranking?

[Kaylie]

I'm trying to resolve the site crawl issues that we have on our website. One of the links that has different issue types together is our login page. Currently we have two login pages that have the same content but different sub domains. **However I'm wondering if optimizing SEO on our login pages affects our website SEO ranking and if it's something better to do or not. **

To point out the details of the issues, the issue types that the logins pages have are "duplicate title", "duplicate content", "missing H1", "missing description", "thin content", "missing canonical tag"

I'd appreciate your help, thank you!

[Nozzle]

Your login pages will not affect your website's rankings one bit. You don't need to worry about optimizing your two login pages at all and it's okay that they have duplicate titles and content.

As an example, look at Hubspot's login page here, https://app.hubspot.com/login. Their title tag is "Hubspot Login" which makes sense. They don't have a meta description tag. The page has no H1. It is a thin content page.

You're going to see similar results for almost any login page you look at. https://moz.com/login has similar "issues" as well.

Just ignore the tool's recommendations for this type of page.

[paints-n-design]

target for optimization may be: Make it easy for a user to login with all devices