Blog page took over homepage

[seoanalytics]

I don't manage to rank my homepage

I am trying to rank my homepage on the product name "Rubbee" in Switzerland https://bit.ly/2S004lL, I have .ch domain and it the homepage appears nowhere in the 1 st 20 pages in Switzerland... whereas a website like this one https://bit.ly/2RYCCVT with zero text  appears on the 13 th page.

For your info when I put the website online over 2 years ago... my homepage was ranking on the 1 st page but since I created a blog page https://bit.ly/2UnL2aX,  the blog page took over and it is now impossible to rank the homepage.

[Nigel_Carr]

Hi There,

There are a few reasons if you want to rank for the term Rubbee

1. Meta title

This is set as: "Le Meilleur Kit Vélo Électrique du Marché | Rubbee"

It should be: "Rubbee - Le Meilleur Kit Vélo Électrique du Marché"

So move the primary keyword to the front on its own.

2. Meta Description

This is not a rankling factor on it's own but keywords will bold and a good description can increase a higher click through rate (CTR) which is a ranking factor

Include the term Rubbee in this as well.

"Turn your bike into an electric bike today with Rubbee - Ready to pre-order now from just E599 with free delivery and guaranteed.............."

Something like this a strong call to action.

3. Alt Tag

You have many and this is OK - make sure you alt them all.

4. H1

make this a close variant of the primary keyword. It is Rubbee - make it "Rubbee - Kit Vélo Électrique"

4. NAPS

Add address, as well as phone number and email - maybe company number

5. Content

You only have this on your home page.

"Rubbee est une assistance électrique pour n’importe quel vélo standard. Sans ajouter un seul fil, ce kit électrique vous permettra de transformer votre vélo classique en un vélo électrique en seulement quelques minutes. Dans sa version la plus puissante, le moteur électrique vous permet d’atteindre la vitesse maximum de 32 km/h pour une autonomie minimum de 48 km. Avec un prix compris entre 599 CHF et 797 CHF, Rubbee est à un tarif défiant toute concurrence."

Make AT LEAST 300 words of content describing what Rubbee is and what it does.

6. Hreflang

One of the main reasons I can see is that there is no hreflang tags on the page.

There is :rubbee.co.uk

No doubt there are other international websites as well. the problem here is that Google doesn't know which site belongs to each country despite the .co.uk and .ch TLDs.

each site should have Hreflang tags to specify the language and the country.

so read here:

https://moz.com/learn/seo/hreflang-tag

and here:

https://support.google.com/webmasters/answer/189077?hl=en

You need to pick a default and then specify each country's version of the website. Then add the hreflangs to every page where there is an equivalent.

The blog may be original content so that may be why it is ranking.

So in summary:

Add standard SEO enhancements on a one page one theme basis.
and, sort the Hreflang tags.

7. Sitemap

There does not appear to be a sitemap - use Yoast to add one.

So lots of basic reasons why it is not ranking well.

I hope that helps

Nigel

[seoanalytics]

Thank you for your detailed reply.  The information you gave if very helpful.

I will have a look at all this and make the necessary changes.