Site naming - longer tail with keyword or short but off-term - does it matter?

[HSDOnline]

So, we've established that the actual domain name is not a big ranking factor for google. However your chosen domain & site name will feature in your content so I'm figuring it does matter indirectly.

Eg given a choice between:

bobsfidgetspinners.com, welcome to "bobs fidget spinners", we sell fidget spinners....

or

spinnersfidget.com, welcome to "spinners fidget", we sell fidget spinners

I'm going on the assumption that the former is better because it introduces more on-term content (as well as nicer branding). For the limit content that talks about your brand name anyway.

Is this a correct assumption? Would it make any difference if the rest of the site content was on-topic (and good, obviously)?

[GastonRiera]

Hi there,

As you said, its been proven that an exact match domain (EMD) does not help at all in rankings for that specific search term. At least when it comes to Google ranking factors.

Indirectly, if you are building a brand, It might help users identify what your website is about. I'd advise against using an EMD as you might want to change or focus on other products in the future and having an EMD can make things a little more difficult for your brand.

Hope it helps,
best luck.
Gaston

[Naumanfarooq3756]

Brand names are best it helps to improve stats when your customers directly recognize you I have been building my e-commerce site for over 5 years and finally, my brand name Ajmal is recognized by my targeted audience.