For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?

[PKI_Niles]

We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?

[effectdigital]

That depends on your prior setup and backlink distribution. If most of your backlinks are connected to the pages which you moved, then those links will now be pushed through redirects (if you even did those). Depending on your deployment that could potentially disturb some of your rankings. In reality, when you make larger structural changes like this, you often plan for a small dip in the hopes the the efficiency / UX boosts will cause the pages to rise higher than their previous level(s) of performance. A lot of SEO is long-term thinking, making small concessions for larger future gains. Sometimes when you just add to a site without moving or removing stuff, the gains seem more immediate - but that doesn't seem to be the position which you are in