NAP Consistency Address Line Variations

[GrouchyKids]

Can Google see that the following are in  fact the same business at the same address?

Address Site Footer:
Blue Widgets Ltd
Hope Springs, Another Street, Stow on the Wold, Cheltenham, Gloucestershire POSTCODE

Address Google Maps:
Blue Widgets Ltd
Hope Springs, Stow on the Wold POSTCODE

I know that some directories work by you selecting a postcode/zip and selecting your address line.  So no way to add (or remove) any extra address lines that you may want to.  So am guessing it cannot always matter but some portions of the address must be of real importance (Business Name / First Line Address / ZIP or POSTCODE)?

[Dalerio-Consulting]

It is difficult to tell whether Google will mark the two locations as the same business and link them to your site when it comes to local citations, but the usual stance as also outlined at Moz here, is that you always use the short version of the address, since not all sites will allow you to put the full-length address.

So, what you can do is update your website and other profiles where you have inserted the address to have the short version:

Blue Widgets Ltd
Hope Springs, Stow on the Wold POSTCODE

That should help you be consistent with nearly every local citation.

Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com