Question about region codes and Hreflang?
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A client (see example above) has accidentally place region codes into the hreflang when the content is intended for all audiences that speak the language. So "fr-fr" should really just be "fr" since those that are "fr-be", "fr-ca", and "fr-ch" should all be getting to the French version of the website too. And there isn't a specific subdirectory for French speakers in Belgium or France or Switzerland, etc.
However, when looking at Google Analytics, these region codes don't seem to be stopping those from other regions from getting to the correct landing page. So a user from Belgium is still getting to https://www.example.com/fr/ depsite the "fr-fr" in the hreflang.
So question: is it worth adjusting the hreflang to be non-region specific (from
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I would adjust it personally. If for no other reason than, if someone analyses the site later on they should be able to get a good idea of your strategy. Even if you come back to the site later and re-crawl it. Leaving it as it is will inevitably cause strategic confusion down the line. Just set it to your original vision, keep all the signals under your control pointing in a single direction
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Thanks For The Great Guide.