Page Structure for Law Firm with Multiple Services

[ChrisCanada]

Hello and thanks in advance for any help. I'll try to keep this simple.

I am about to do some major SEO for our Law Firm. We have 4 practice areas and I will be focusing on Lemon Law Attorneys for this example. I always try my best to keep it clean, organized and for the user. This one just has me a little confused about which direction to take as its a little more complex.

The business is 1 location. The office is in San Diego but we service all of California.

CURRENT PAGE STRUCTURE
.com (home)
.com/practice-areas/
.com/practice-areas/lemon-law-attorneys/
.com/practice-areas/service-two-example/
.com/practice-areas/service-three-example/
.com/practice-areas/service-four-example/

I did some research and got better keywords (listed below)

KEYWORD & SEARCH VOLUME

• lemon law 40500
  - california lemon law 9900
  - lemon law california 9900
  - lemon law attorney 3600
  - california lemon law attorney 880
  - lemon law attorney san diego 170

It would be nice to rank for both California and San Diego search terms but I'm ok if that's not the right way to do it.

These are the options I can think of using Lemon Law Attorney as an example. I'd love to hear what you think would work best and im open to other options.

PAGE STRUCTURE (Option A)
.com/practice-areas/
.com/practice-areas/lemon-law-attorney-san-diego/

PAGE STRUCTURE (Option B)
.com/practice-areas/
.com/practice-areas/california-lemon-law-attorney/
.com/practice-areas/california-lemon-law-attorney/lemon-law-attorney-san-diego/

PAGE STRUCTURE (Option C)
.com/lemon-law/
.com/lemon-law/california-lemon-law-attorney/
.com/lemon-law/california-lemon-law-attorney/lemon-law-attorney-san-diego/

PAGE STRUCTURE (Option D)
.com/lemon-law/
.com/lemon-law/california/
.com/lemon-law/california/san-diego/

PAGE STRUCTURE (Option E)
.com/lemon-law-attorney/
.com/lemon-law-attorney/california/
.com/lemon-law-attorney/california/san-diego/

The biggest problem I see if having to make unique Lemon Law content for both California and San Diego Lemon Law Attorney pages. I dont want the site to look spammy to the end user. At the same time I want to make sure im setting myself up for success from the start.

Thank you,
Chris

[UMoveFree]

I think that Option D makes the most sense.

1. A would make sense if it were a blog
2. B and C are a little too keyword-spammy.
3. While E might be okay, the rest of your content and titles should already make clear that your site is for an attorney.

Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs.

In addition, I'd advise that if you aren't already planning on it, get to understand Schema.org markup and make use of the Legal Services and Attorney Schema.org markup formats.

I'd bet that most other sites in that space are not yet marked up with appropriate Schema.org, and if you do it right you will be rewarded pretty well.

[ChrisCanada]

This post is deleted!

[ChrisCanada]

Thanks for the great answer. I have one more question if you don't mind.

"Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs."

I have the breadcrumbs ready to go.

What would you do for content if I use this page structure? I have all the keywords ready for each page but what would be your approach? Also, I won't have attorney in the URL but I believe it should be in the H1/Title for sure.

.com/lemon-law/

• this could be "lemon law att near me"
• Lemon law definition and what we do
• links to Cali / SD page etc.

.com/lemon-law/california/

• this could be similar but more focusing on where, who and how we serve California

.com/lemon-law/california/san-diego/

• similar but focus on San Diego of course

These are just a few basic things of course. Just curious if your approach would be different.

Thank you!