Keywords used to land on specific page?

[RaoulWB]

Hi all,

Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.

I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.

[warren_nickus]

I was wondering about something similar. In the end I went for the more popular term as my main keyword and kept the other, less used one as my secondary term on the same page.

I found that if Google doesn't have enough data  on a keyword, unless it's  a very niche and profitable one, I find it's better to use it as a secondary phrase.

[RaoulWB]

That makes sense @Nick! Thank you for thinking along!