How often does Google review Featured Snippets? What do you think?

[Chris2918]

Hi, I was wondering if anyone knows how often Google review Featured Snippets and if there is a way to find out?

Thanks

[Everett]

Hello Chris,

Do you mean how often a snippet will get re-evaluated by the algorithm? I think that's pretty much a continuous process. Some snippets will be more volatile than others based factors like the news cycle, the intent implied by the keyword, seasonality, user-feedback signals that tell Google if people are happy with the result...

I don't think humans are generally going through the search results and reviewing snippets, as that just would not be scaleable. Quality Raters may look at them, but their feedback is considered more at the macro-level, as in "did this change to the algorithm improve the results, or make them worse?" To my knowledge, they're not out there individually zapping snippets they don't like.

[lomaseir]

Hi,

I had the same question. My web LO+EIR had several pages with and without featured snippets. I even tried out asking Google on GSC to review multiple times the page but sometimes it worked and sometimes it didn't...