Too many SEO changes needed on a page. Create a new page?

[Chris2918]

I've been doing some research on a keyword with Page Optimization.

I'm finding there's a lot of changes suggested. I'm wondering that because of the amount of changes required is it better to create a new page entirely from scratch that has all the suggestions implemented OR change the current page?

Thanks,

Chris

[josellamazares]

Hi

If the page has already been indexed by google, you run the risk of losing the positioning you have achieved, as well as the backlinks that website has received. Therefore, I advise you to value before the importance and repercussions that it can have.

Regards

[Chris2918]

Hi Jose,

Thanks for your reply.

It sounds like creating a new page would be the safer option?

If the URL is changed, would that diminish the value greatly i take, even if the URL is now optimised like the competitors pages?

[jasongmcmahon]

Chris,

As Jose stated there us a risk attached to creating a new page, however, if that's the only option then ensure that you have 301(s) in place.

[effectdigital]

Firstly see what Google thinks of the page. On-page SEO checkers require wider experience to use accurately and efficiently. You can't just take insights from online tools and run with them

If the page has no associated keywords / search queries (in Ahrefs, GSC, Google Analytics, SEMRush etc) then that would show Google isn't really that interested. Because keyword data (even from Google) is always heavily sampled, you'd also want to check if, as a 'landing page' (in Google Analytics), the page had been receiving any traffic from Google (Organic Search segment)

If the page is doing well despite what online tools say, rules be damned. If the page isn't performing well (or at all) then just re-build it from scratch in line with best practices, and 301 redirect the old URL to the new one. If the URL stays the same then just rebuild on the active URL, that's fine too (but don't publish until the complete re-build is 100% finished and you are 110% happy with it)