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    4. If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?

    If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?

    Intermediate & Advanced SEO
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    • SearchStan
      SearchStan last edited by

      If a website doesn't have a true folder structure, how much does have the page path structured like 
      /shoes/rain-boots/ actually help establish hierarchy and flow of equity?
      Since /rain-boots/ doesn't actually live in the /shoes/ folder?

      Will you simply have to use internal linking to get the same effect for the search engine?

      1 Reply Last reply Reply Quote 1
      • Nozzle
        Nozzle last edited by

        It's all about the linking structure anyway. Google doesn't actually know that /rain-boots/ doesn't actually live in the /shoes/folder. It's bots don't get inside your CMS to see where every page resides. It just crawls your pages through the links within your site.

        SearchStan 1 Reply Last reply Reply Quote 3
        • SearchStan
          SearchStan @Nozzle last edited by

          Thank you for your reply! That makes sense.

          Is this true of equity as well?

          1 Reply Last reply Reply Quote 0
          • Nozzle
            Nozzle last edited by

            Yes. Link equity or PageRank is passed from page to page via the crawlable links on your site.

            1 Reply Last reply Reply Quote 1
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