Should I use LocalBusiness schema on my home page or Contact Us page?

[RoxBrock]

I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.

[jasongmcmahon]

Hi there, I recommend that you  use the business schema on the homepage.

[effectdigital]

Second vote for homepage, especially if OP is using JSON-LD method

[RoxBrock]

I am using JSON LD.

Any thoughts on where to use Organization schema?

On Product schema I am adding Brand with URL & logo. Is that overkill? What if I don't have a SKU or global identifier? (I am getting warnings for these on the SD tester.)

Also I have English & Spanish pages. Does the schema go on both? The main thing that would change is URL, name.

Thanks for your input.

[effectdigital]

If you get any warnings in SD tester, the schema will probably still be used. It's a different story for 'errors', if you get errors then your schema probably won't be used and the issues will likely be re-raised in Search Console later

Your main thing to do when introducing schema is to nail the basics, then experiment with isolated additions later to see what difference it makes. Don't try and shove it all in at once and make a big mess for yourself!

I would add LocalBusiness schema on your homepage if possible. You can also use Logo schema on the homepage too

[RoxBrock]

Thank you!