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    4. Why does moz give different page authority to the same page if a visit comes from adwords vs organic search?

    Why does moz give different page authority to the same page if a visit comes from adwords vs organic search?

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    • ffctas
      ffctas last edited by

      When clicking on an adwords ad the page the landing page has a page authority of 26.   When clicking on organic search to the same exact landing page  the  page authority is 37.   Why is this.   Does  moz or, more importantly Google  see these  as the same or separate pages?

      Thanks

      Tom

      1 Reply Last reply Reply Quote 1
      • jasongmcmahon
        jasongmcmahon last edited by

        PPC traffic doesn't add anything to a pages PA or a sites DA.

        1 Reply Last reply Reply Quote 0
        • effectdigital
          effectdigital last edited by

          Make sure you look at your URL bar when claiming that two URLs are "the same exact landing page". Just because they look the same, that doesn't mean they are the same. A page is defined first and foremost by its location, its URL. If the URL is different, it's not the exact same page

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