Create 100% new content in existing page/URL?

[kvillalobos]

We have about 30 pages of content that we are hiding from the website as these articles had some issues. If these pages ranked well, would you recommend that the new content is written within these pages? Meaning, we would replace the content that's in those pages with the same topic and keywords. Or do you think it's best to start a new page instead?

[Nozzle]

If there are no backlinks to any of those 30 pages then it doesn't matter if you decide to create new URL's or use the existing ones for the reworked content.

If there are backlinks to some of those 30 pages, you should just update the existing content and keep the original URL's so that you retain the link juice.

[kvillalobos]

Thank you!!!