Site shows up after re-indexing, then disappears.

[natvest]

I have a site, natvest.com, with which I sell real estate in Alabama and Georgia.

I need to show up in an "Alabama Land for Sale" search.  Same thing for Georgia.

If I re-index my site, I show up for roughly one day, before disappearing again.  Happens every time I re-index.

Ideas?

[Nozzle]

I currently see 113 pages indexed in Google by doing a "site:natvest.com" search so it appears that your site is indexed.

What exactly do you mean when you say "every time you re-index your site" because it appears to be in Google's index? Are you meaning to say that you show up high in rankings for your keywords for a day and then your rankings drop again?

[natvest]

Exactly.  “Alabama land for sale“ is a key search term for me.  Right after I do a new re-index (I don’t know what the proper term for it is), I show up on page six or so.  Not great, but I’m there.  By the next day, I’ve disappeared.

[Nozzle]

Ah gotcha.

Well, rankings can fluctuate a lot when you're first starting out especially in the 50-100 range. I like to call it the yo-yo effect--bouncing from 90 to 40 to 74 to 38 to 100+ to 67 to 84 to 100+ to 58 etc.

As your site gains more authority and you optimize better for your keywords, you'll find that your rankings won't move around as much and also move up into better positions as well.

My immediate recommendations would be to add a few internal links within the content of your site linking your main phrases back to your homepage (or whatever page you are trying to rank for "Alabama land for sale" and "Georgia land for sale"). You can go to already existing blog posts and add one of those phrases to a post where it makes sense to a human and link it to your homepage.

Next, if it is your homepage that you are trying to rank for those phrases, then test out adding each of those phrases within the content at least once each to see if that helps that page rank better in the SERPs.

Finally, you need to build more links from other websites to your site in general to get more authority. Search Moz's blog for how to build links. They have a lot of great info on that subject.