Software "card" carousel results

[SimpleSearch]

Hi all!

Does anyone have advice for getting a software product to appear in the card results at the top of SERPs?

Example https://www.google.com/search?q=budgeting+software&rlz=1C1CHBF_enUS784US784&oq=budgeting+software&aqs=chrome..69i57j0l5.2194j0j7&sourceid=chrome&ie=UTF-8

dzTpe2B

[effectdigital]

You might need to share a screenshot for people to help you!

For example, on your exact linked search results I do not see any card-carousel of products:

https://d.pr/i/usq6IN.png

Personalised search means that, despite people going to the same exact search results URL - often users see completely different things

[SimpleSearch]

thanks!  I attached an image

[effectdigital]

The next trick will be trying to ascertain if these results are a categorised search entity (e.g: news results, shopping results, image results, movie listings carousel) or whether Google has just noticed that certain search entities are thematically related and is front-ending them

When knowledge graph pulls through a slot of information or you get quite a generic looking insertion of universal search elements, often it's just Google crawling the web and putting 2 and 2 together by itself (without user / webmaster input). For some things though (shopping results, news results etc) there are specific methodologies for getting 'entered' into the results (for example unless you pay Google, you aren't getting in the shopping results period)

Next things I advise you to do:

1. see if you can work out whether it's a pre-determined listing type (or if it's something new)

2. take the top 5 sites linked to by this new carousel. Put them all into this tool: https://search.google.com/structured-data/testing-tool - see if they share any common schema features. If they do, it might be something you can add to your own site

[SimpleSearch]

thank you so much!

[jasongmcmahon]

They're ads, create a Google Ads account should be your first stop.

[effectdigital]

OP is talking about the content boxed in green:

https://d.pr/i/qdGFze.png (screenshot)

not the ads (boxed in red). I am pretty sure there's no ad type like the carousel of tiles boxed in green, so I don't think Google Ads is the answer (could be wrong though)