The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Search Engine Trends
    4. Does an EAT score on my YMYL site impact my rankings?

    Does an EAT score on my YMYL site impact my rankings?

    Search Engine Trends
    2 2 210
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • BFMichael
      BFMichael last edited by

      I've read some conflicting information on YMYL and EAT.  If the Google Quality Raters are out there reviewing YMYL pages and scoring them on EAT, does that site's score have an impact on that page's/site's ranking?

      1 Reply Last reply Reply Quote 0
      • DarinPirkey
        DarinPirkey last edited by

        The purpose of Search Quality Evaluators (SQE) is to ensure that the desired results of algorithm updates are being met.  They do not have a direct impact on your site.  A low rating by a SQE will not directly affect your site.

        What you may notice is that if your site is not meeting the guidelines and other sites from that search aren't either, your site may be affected by future algorithm updates to filter those types of results out.  But it won't be on a per site basis and will generally affect a particular type of search and not others.  Meaning that if you scored low on one type of result but high on another, the high one wouldn't necessarily be affected by the lower rating.  Again, that's because it's not on a site basis, but a search basis.


        I should mention for people reading this who aren't familiar with YMYL or EAT, that those stand for "Your Money or Your Life" and "Expertise, Authoritativeness and Trustworthiness" respectively.

        These are guidelines use by a SQEs to ensure certain types of sites meet higher standards.

        YMYL is covered in the Search Quality Evaluator Guidelines in Part 1: Section 2.3

        EAT is covered in the Search Quality Evaluator Guidelines in Part 1: Section 3.2

        http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        • First post
          Last post
        • Which is the best way to rank a site?
          Honki
          Honki
          0
          4
          105

        • About porn sites and ranking
          paints-n-design
          paints-n-design
          0
          4
          354

        • Is "Author Rank," User Comments Driving Losses for YMYL Sites?
          EGOL
          EGOL
          1
          4
          64

        • Are there any alternative ranking strategies for not a blog site other than on site SEO, speed improvement, building backlinks and social media engagement to improve rankings?
          TomRayner
          TomRayner
          0
          3
          226

        • How do I code SEO for a secondary site without impacting the main site?
          Linda-Vassily
          Linda-Vassily
          0
          12
          222

        • Why is this site ranking 1st?
          jimmypader
          jimmypader
          0
          5
          737

        • Site Usage Statistics and organic ranking
          clickangel
          clickangel
          0
          3
          759

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy