What's the current best practice for URL structure?

[SolveWebMedia]

We’re really confused about the current best practice of URL structure. For example what would anyone advise to rank for luxury hotel rooms?

name.com/luxury-hotel-rooms/
name.com/hotel/luxury-hotel-rooms/
name.com/hotel/luxury-rooms/
name.com/hotel/luxury/
name.com/luxury-rooms/

Or do we add location?

name.com/luxury-hotel-rooms-location/
name.com/hotel/luxury-hotel-rooms-location/ name.com/hotel/luxury-rooms-location/

They also do cottages

name.com/cottages/sea-view-holiday-cottages/

[effectdigital]

I'd usually say go with "name.com/luxury-hotel-rooms/ " if you were just one single hotel, but you say they are a rooms supplier who do hotel rooms (from multiple hotels) and also cottages

So the thing that makes most sense for your client is: "name.com/hotel/luxury-rooms/"

You could also do stuff like:

"name.com/hotel-rooms/luxury-rooms/"

You can't do the top-line one ("name.com/luxury-hotel-rooms/") as it will mean that your structure deviates and becomes different for cottages and hotel rooms

If you were going to add location as well, I'd do that as faceted navigation (sidebar filters) and not as a main category type for the hotel rooms. You know, when you're on a site and you get those check-boxes in the side nav to filter the results down

You could make it so that when a user narrows down by location, they end up with a URL like:

"name.com/hotel-rooms/luxury-rooms/london/"

This site does URL architecture immaculately well: https://www.virginexperiencedays.co.uk/hotel-breaks

If you visit that page and click the faceted navigation tab "All Filters", and then click "London" in location, you end up at: "https://www.virginexperiencedays.co.uk/hotel-breaks/london". You can then click "anniversary gifts" and you end up at https://www.virginexperiencedays.co.uk/hotel-breaks/anniversary-gifts/london

Whatever order you apply the filters in, they stack in a pre-determined order so that URL duplication never, ever comes into play. No matter which order you click the filters in, you can't change them around (in terms of sequential order) in the URL which is really great

Do something like that

[jasongmcmahon]

Hi there,

For Hotels, I would recommend:

• **name.com/hotel/luxury-rooms/ **

WRT to your enquiry about the location, for hotels, I would use :

• name.com/hotel/luxury-rooms/location

If you have multiple locations, then use

• name.com/hotel/luxury-rooms/country/city

or

• name.com/hotel/luxury-rooms/state/city

For Cottages:

• name.com/cottage/cottage-name/country/city

or

• name.com/cottage/cottage-name/state/city

Create Google My Business profiles for each location.