Is it urgent to have fewer than 100 internal links on a webpage?

[AllChargedUp]

Hi,

Our website is set up so that our top menu is on every page, which means every page is going to have around the same amount of internal links (225-ish). Is this an issue that needs to be fixed for our pages to rank, or is it only a recommendation that doesn't really impact SEO that much? If it is the only issue listed for a particular page, is there another reason that page might not be ranking even though it has a 99 score? Or is because of having 225 internal links? I have many product pages on my website that have a 99 score on the Page Optimization with the only recommendation being an info that says not to have too many internal links. My  understanding is that internal links are defined as any URL on a page pointing to another part of the same root domain/site.

So, for example, my page: https://www.twowayradiosfor.com/Motorola-CP185-p/cp185-lkp.htm has 225 internal links in the source code for that page:

Where do I go to fix this issue if I need to get to below 100 internal links? Do I erase the links, or set up a no-follow tag? I appreciate any help or guidance.

Thank you!

Austin

[effectdigital]

I hate when people give hard and fast internal / external link counts advice

The truth is that the answer is variable depending upon your site's SEO authority (and thereby, the authority of all contained web pages). Think of your site like a big water tank connected to an irrigation system, sprinkling your other content (and maybe some content on external sites)

If you have loads of SEO authority (water) then you can afford to sprinkle and top-up, plants (content) across your farm and maybe even help out Joe - your farmer mate down the road a bit

If you don't have loads of SEO authority, doing this same thing could cause your tank to bleed dry (of SEO auth / water). Instead of making thousands of plants grow better, since you only have one tiny fraction of a drop of water per plant - everything dies (bad!)

This is how Moz evaluates your domain: https://analytics.moz.com/pro/link-explorer/overview?site=twowayradiosfor.com&target=domain

20 domain authority is "something to work with" but, I think if I'm being honest, it might not be enough for 200+ links per page

This is the page you linked to on your site: https://www.twowayradiosfor.com/Motorola-CP185-p/cp185-lkp.htm

... yes, it does have a crap-load of links but most are in the mega menu, the top-line nav

Many of those links begin 'hidden' and therefore are de-valued (not completely, but partially) so your bleed out shouldn't be super-severe. I would cut it down a bit if possible, maybe to 180 links or less if you can. See how that impacts your SEO, if it makes things better then keep the change - if it makes things worse, put your full mega menu back

Make a little change, measure the results, see how you go (hope that makes sense)

[EGOL]

The "Radios by Industry" column has so many links in it that it extends off the bottom of the page and is at least 50% unseeable and unusable in both Chrome and Firefox.

'nuff said.

[effectdigital]

Didn't notice this and it's a good call. That part at least could be minimised

[AllChargedUp]

Thank you! Changing the Mega Menu so that it no longer drops down fixed my issue - this one change took me from 225 links to 45 links on my page. Such an easy solution - thank you!

[AllChargedUp]

Thank you! Changing the Mega Menu so that it no longer drops down fixed my issue - this one change took me from 225 links to 45 links on my page. Such an easy solution - thank you!

[effectdigital]

Just remember to evaluate performance. With the mega menu links gone, some of those deeper pages may now receive less SEO authority which could sting the long-tail. But the benefit should be, less bleed from higher level pages which connect with higher-tier search terms

For different sites, different approaches can be better or worse. Don't be afraid to roll back if it doesn't work as you anticipated!