Is having two websites with the same NAP equal to the local search visibility issues?

[VELV]

My company works in two directions: printing and website design / development. I have one website for both printing and website development but it doesn’t have “printing” in domain name (velvdesign.com)

I would like to rank higher for printing related keywords. Do you think I should have two separate websites, one for printing (velvprinting.com), another for website design /development (velvdesign.com)? If yes, am I going to get into NAP’s issue because my company has only one location? I can get the second phone number to improve local search visibility.

Thank you very much in advance for your time!

[AL123al]

Two websites is a big overhead in terms of managing content, SEO, hosting, NAP issues etc. I would stick to one website and create individual service pages for each of your services. Not having keywords in your domain is not a deal breaker. I think your domain name fits the services you offer. If you concentrate on other key aspects for ranking like onsite and links, citations mentions etc then you will rank just fine. If you do it correctly, not having "printing" in your domain will be of no consequence.

Many of the businesses I help have more than one service and their domain doesn't reflect all of their services but their individual service pages rank fine.

Good luck!

[VELV]

Thank you very much!

[MiriamEllis]

Hi VELV,

I agree with AL123Al on this, for the present. Should your business grow to the point when you can legitimately run two separate, staffed offices, it might be time to revisit legally setting up two separate companies. But, for now, with a single address, you're likely better off sticking with a single site approach.

[VELV]

Thank you, I will follow your advise!