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    4. E-Commerce Selling Air Filter. Only 3 Qualities Options in 50 Sizes, Total 150 items. HELP!!!

    E-Commerce Selling Air Filter. Only 3 Qualities Options in 50 Sizes, Total 150 items. HELP!!!

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    • BigBlaze205
      BigBlaze205 last edited by

      My online store is selling air furnace filters.

      • We only have 3 different filters to sell. (standard, mid-range quality and high quality)

      • Each filters is available in 50 different sizes.

      • This is a TOTAL of 150 products or 3 products with 50 options!!!

      My store is setup with the ''150 products'' option.

      MY PROBLEMS:

      All the page Title are the same, only the filter is change in the page title.

      ex:

      10x20x1 furnace filters - shop at furnace filters canada

      12x20x1 furnace filters - shop at furnace filters canada

      14x20x1 furnace filters - shop at furnace filters canada

      ect...

      It is the same with the Meta Description, all the same only the size change.

      It is the same with the product description, all the same, only the size is changing.

      Trying to come out with 150 different page title, meta and product description is almost impossible.

      And you know like me, most shoppers will use there filters sizes in there keywords search term or phrase.

      YES, I have duplicate content all over my store.

      Is there a solution to this?

      This is my online store

      http://www.furnacefilterscanada.com/

      Thank you,

      BigBlaze

      1 Reply Last reply Reply Quote 0
      • danatanseo
        danatanseo last edited by

        Hi BigBlaze,

        This is a very common scenario in e-Commerce. For example, microphone and speaker cables come in hundreds of different lengths. Writing Pulitzer-quality content for pages like these is absolutely not necessary in order for pages like these to do well. In addition to that, people shopping for items like these do not expect to land on a page filled with paragraphs of content with flowery hyperbole. They want to find what they need, put it in their cart and checkout.

        For this reason, your site isn't as bad as you might think. The fact that your titles are all the same I don't consider to be a problem at all because you have made them unique by including the furnace filter size. Same with the meta descriptions. As long as they are unique and do a good job of describing what's on the page, these aren't really duplicate content either.

        If you want to work on unique content creation or go after longer-tailed search, you might consider adding some robust FAQ pages or even a blog.

        The bottom line is your site isn't about content so much as it is about selling furnace filters. Even if you spent a lot of time re-working your product descriptions so they were all "unique," they are still going to be substantially similar in Google's eyes (and to users) anyway. I mean, it's really not realistic to wax poetic about furnace filters, although I'm sure someone's tried!

        I'd concentrate on making the sizes easy to find and purchase process quick and painless. If you get good conversions and a lower than average bounce rate and good customer reviews, you'll be sitting pretty in the SERPs I think.

        Dana

        Francisco_Meza 1 Reply Last reply Reply Quote 0
        • Francisco_Meza
          Francisco_Meza @danatanseo last edited by

          I don't agree with this response. Sorry Dana.

          BigBlaze is going to lose rankings very easily. Also, listen to Matt Cutts here talk about duplicate content: https://www.youtube.com/watch?v=z07IfCtYbLw

          Also watch this one: https://www.youtube.com/watch?v=JFNK8gSDxHA

          If you can't do 150 product pages with a unique TITLE nor DESCRIPTION, then you don't deserve to rank. Do 10 per day. Your problem will be over in 15 days. After that, start writing a couple paragraphs of original content of why your service is better than the competitors (even if you don't have competitors).

          You are in this for the long haul.

          Your TITLE - 10x20x1 furnace filters - shop at furnace filters canada

          My example TITLE - 10x20x1 Furnace Filters - Breathe Clean Healthy Air & Avoid Allergies.

          1 Reply Last reply Reply Quote 0
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