The New and Improved Domain Authority Is Here!

[TaylorRHawkins]

Thanks for the update!

[WebMarkets]

March 5th cant come soon enough!

[BrianChilds]

Hey Everyone!

The new Domain Authority is now LIVE!

Please share your experiences with us on twitter @moz or #DA

If you have any issues, you can always reach out to the awesome folks on the Moz Help Team at: help@moz.com

[rjonesx. 0]

Moz's Spam Score is actually unrelated to links. It is wholly calculated based on on-site factors.

[rjonesx. 0]

Unfortunately, we will not be including any kind of disavow. First, to be clear, spam score is not based on links but based on on-site factors. The way spam score influences your DA is getting links from lots of bad spam score sites, not your own spam score.

That being said, we can't offer a disavow because we can't confirm that Google has the same disavow. Otherwise, it would make it very easy for individuals to manipulate their Domain Authority.

However, as for negative SEO, our model DOES NOT use penalization. It learns what patterns of links correlate with rankings, nothing more, nothing less. Thus, negative SEO will only impact your DA insofar as it impacts your rankings.

[rjonesx. 0]

This is definitely something we are considering, although we also want to be able to make updates in response to Google updates.

There are, of course, multiple meanings of updates...

1. Updates based on new link data (this happens every other day)
2. Updates based on retraining the model with the same variables (TBD)
3. Updates based on adding new variables (TBD)
4. Updates based on the model itself (TBD)

We are working on determining what cadence would be appropriate for each.

[rjonesx. 0]

This is true. The average site will lose 6.1% as the new model "re-centers" Domain Authority. Thus, if you drop just 2 or 3 points, you really have nothing to worry about.

However, there are some industries which will be hit very hard - like link networks and link sellers. These sites can expect to see enormous drops in DA.

[rjonesx. 0]

Building links from high DA sites actually creates an unnatural pattern that is easy for our algorithm to detect (and for Google). Now more than ever, you should be focusing on getting links from sites that are likely to send you traffic because they are relevant and high quality.

[mfrgolfgti]

Couldn't you have implemented a change to the DA that meant my client's sites went UP instead of down! British manufacturer of hospital furniture dropped from 35 to 21 overnight. The only saving grace is that their competitors have dropped in the same ratio.

[track5media]

Will DA 2.0 automatically be incorporated into the current MozBar plugin?

[zackmevans]

Would definitely be nice but also appreciate that good, high quality updates can take time and would rather have it done the right way more occasionally than done frequently but poorly.

[gjordan90]

Sweet. excited to see the ripple effect of this

[Shalusingh]

Actually that wont help. Increasing DA is not an overnight work, it takes time and effort. And efforts mean to quality work. Despite of getting multiple links from low DA sites, try to get link-back and traffic from quality sites.

[rjonesx. 0]

yes

[callmepinky]

Awesome! thank you!

[NickSamuel]

I think I also asked this within the comments section of the Moz Blog, but could you expand on some of the technical challenges of permitting "historical" DA?

Now that it has been updated/reset, surely now is the perfect time to start "when records began".

I'm assuming there's lots of us out that that have no record of old DA anywhere as we never really exported it but nevertheless would like to know or reminisce about the growth of our sites

[NickSamuel]

I know Moz is transparent so this would have been documented somewhere but I totally didn't know this/forgot!

[kartzhub]

HI There,

How can i increase my website DA by using this 2.O update [link removed by moderator]?

[alexmarsh]

how do i increase URL rating on my website.

[Christy-Correll]

Hi Alex! Hm... I'm not sure exactly what you are asking. Would you mind rephrasing your question so we can try to provide you with an answer? If it is not directly related to this discussion about the release of Domain Authority 2.0, it would be best to start a new thread. Thanks for your understanding.

Christy