Frequent Blog Content-Effective in Improving Ranking?

[Kingalan1]

To what extent will posting quality blog posts 2 to 3 times per week have the following effects:

1. Improve ranking for specific keywords?
2. Create backlinks to our website
3. Increase MOZ domain authority
4. Increase  organic search traffic

Assume that the blog posts are geared towards answering user inquiries and are also posted on our social media accounts. Would such an approach be better than engaging in a link building campaign, in the sense that the links will be created organically by users that want to link to our site?

Thanks, 
Alan

[EGOL]

If you do those things exceptionally well and your content is on-the-mark for your target audience, then the work should  produce the results that you are looking for.

If you fill your blog with worthless prattle, you are simply wasting your time.

If you plan to do those things exceptionally well, get your mind away from a blog.  Instead, build the content into a highly organized website.  That website should be presented in a way that drives visitors to the content that they need and helps search engines recognize the depth and breadth of your content.  Too many people see blogs as magic bullets.  They are a disorganized way of posting content that generally are not optimized for visitors or search engines.

[soodaa]

I would rather post a long read once a month, filled with good researched information, then worrying about a freshness signal and risk keyword cannibalism or thin content.

[Kingalan1]

Hi Egol:

Thanks so much for your response!! In 2018 we focused on UX, now the plan for 2019 is to improve content and build back links.

After reading your answer, I am not sure about our SEO's plan for 6 blog posts per month. The topics would highly researched and  pertinent for visitors, answering potential real estate questions. From what you are saying we should focus more on . developing and improving internal content.

Assuming the quality of the content is excellent, how many blog posts per month are optimal?

Thanks,
Alan