How to get listed for specific locations/cities/towns

[CORSOLUTIONS]

Best practice?? I have a client that wishes to get found for services in several towns across the UK. They only have 1 physical location

I have so far created a blog ( i use easyblog) and put a list of these towns..then added TAGS with the town names (this means each TAG gets a URL too) ..also i need to then monitor in moz pro somehow.

Alternatively i could create web pages with additional information and give the URL the town name....however i think the tags will help...any advice welcome.

[Abogadosmadrid]

I think a good way is the "silo url", something like yourdomain/cityone,  yourdomain/citytwo,  yourdomain/citythree.

Or: yourdomain/keyword-cityone,  yourdomain/keyword-citytwo,  yourdomain/keyword-citythree

Or: yourdomain/keyword-cityone/service-one,   yourdomain/keyword-cityone/service-two,   yourdomain/keyword-cityone/service-other

You can even asigned a different Google Business for a url like that yourdomain/cityone/ you can it make it act as a directory

[MikeTek]

Hi CORSOLUTIONS,

I think Abogados Madrid above is right in that you're best off creating specific pages for the areas this client serves with as much local-specific information as possible.

Outside of that, without a verifiable, physical address in each local, it will be difficult to rank in the "local pack" of results - these are largely driven by "distance to centroid," or the physical distance of your business's verified location to the center of the town/zip/etc the user searched for.

In short, it's pretty tough to drive traffic without visibility in the local pack these days, but with pages for each distinct area (keyword research is a good idea to verify whether a distinct area actually has specific search volume) you have a chance.

Best,
Mike

[MiriamEllis]

Hi Corsolutions!

I agree with what our community members are saying here: it's tough to rank in the local packs without a physical location. Because of this, your strategy for visibility in these other service cities can include:

• Content

-Links to that content

-Social outreach

-PPC

-Offline Marketing

Your goal here will be organic, social, paid and real-world visibility, instead of local SERP visibility, because it's typically out of reach unless you are in a market with very low competition.