Pillar pages and blog pages

[seoanalytics]

Hello,

I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way).

Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !!

I though about doing more general blog pages about things such as :

Places to rent a bike in Normandy or in XYZ city ? ( related to biking)

Or the landing sites in Normandy ? (not related to biking)

Is it the way to do it, what do you recommend ?

Thank you,

[MiriamEllis]

Good afternoon!

Your YouTube link appears to be broken. Can you kindly re-post it so the community can take a look? Thank you!

[seoanalytics]

https://www.youtube.com/watch?v=Db3TpDZf_to

thank you,

[MiriamEllis]

Thanks so much for the link!

That's a good video. I enjoyed watching it and see how it worked well for HubSpot. So basically, from watching that, I see that HubSpot is calling their core topic a pillar page. In your case, your core topic is "Normandy Bike Tour". Following their model, you would be creating blog posts answering user questions surrounding that topic ... but you are saying your research is telling you no one has questions surrounding this core topic. That kind of made me scratch my head and I went to AnswerThePublic to see what they said. I was honestly surprised at how little their tool turned up:

https://answerthepublic.com/reports/f9df5323-7f1b-48a2-90e6-293279b7b916

So not a ton of help to you there, but do scroll down that page to see a couple of ideas.

Google's related searches is showing me:

bike tours france

brittany bike tours

guided bike tours europe

tours of brittany and normandy

backroads normandy

bicycle tours

vbt france

walking tours normandy

And if you start slowly typing Normandy bike tour (one letter a time) into Google's search box, you see things like:

Normandy bike routes

Normandy biker friendly B&B

Normandy bike trips

Normandy bike hub

So, while these aren't questions, per se, they are possible ideas for blog post content that can support your pillar page.

If I replace "Normandy" with "France" both in Google and at AnswerThePublic, I get more information, and it's making me wonder if your topic is a bit too narrow to be a true "pillar" by HubSpot's definition. I wonder, rather, if your core topic is actually French bike tours and information about touring Normandy is one of the supporting topics rather than a pillar. I'm not sure what your complete business model is, if it's limited to Normandy-only, or if it has a larger topic. Care to provide any more detail on this?

[seoanalytics]

Thank you Miriam. I can't agree more with what you said. See that Normandy isn't a pillar page. I guess the best approach is to create blog bags that are more general that cyclists might be interested about. For example, the best cycling shorts in 2019 and so one.... Is it the way you would go ?