Title tag and user intent

[seoanalytics]

I am just wondering if I create a page that present different e-bike kits and my title tag tag is "the best e-bike kits in 2019", will I rank on "e-bike kits" and "best e-bike kits" or on just "best e-bike kits" ? It seems that user intent can be tricky and sometimes a title tag can make all the difference.

How about if I write "Explore Burgundy on a bike tour "to rank on "Burgundy bike tour", will I rank or is the user intent different when I write explore (meaning I am looking for something self guided instead of guided)

Thank you,

[Matt-Williamson]

Have you explored what the current landscape for both types of term is? I would start there so you get an idea if any with title tags of similar intent rank for the types of terms you are asking paying close attention to keyword order and the page content. For instance, when I looked at page 1 for a "[major city] bike tour" one of the top results had the page title containing "explore" however in terms of keyword order it was later in the page title and the on-page elements such as the URL and H1 were focused on the more specific term [major city] bike tour. I think you also need to take into account what the page content is - for instance, this one with "explore" in the title still had the intent of listing the best bike tours to book rather than route or landmarks again making the intent more relevant. I think you are right to think in this instance you would struggle to outrank pages that are listing specific bike tours you can book when I had a glance at the landscape.

[seoanalytics]

Hi Matt,

Thank you but I am not sure I understand what you mean. Do you mean that it will be difficult to rank for "Burgundy bike tour", with "Explore Burgundy on a bike tour " ?

Should I replace my title by Burgundy bike tour | Explore Burgundy bicycle tour ?

[Matt-Williamson]

I think the best way to answer this would be go look at the landscape - e.g. I used London Bike Tour and you will see what titles are ranking and then click the links to get an idea of the page contents intent - what I saw was mainly tours you can book listed. Page titles are important but so is the page content - even if you get to page 1 briefly if the searches intent isn’t served by your content you are likely to see poor engagement metrics and you won’t stay there long.

If you take Burgundy specifically the results landscape is slightly different with more pages ranking with specific routes rather than tours available from providers. For your page title in theory it would be possible however I would personally go more down the route of Burgundy Bike Tour - A Cyclists Guide To Burgundy. Again it is hard to judge without seeing your page and domain but it appears competitive, so it’s hard to judge your chances by page title alone. However in my opinion it would be wise to have it laid out more like this with specific term at the front and then additional related text after leaving room to capture related longer tail searches and encouraging engagement. If I were looking for a biking tour of Burgundy with the intent of finding routes I would be encouraged to click on one that says guide...

[seoanalytics]

Thank you for the information. So from my understanding I will still appear with the word explore but maybe a little lower than if I had Burgundy bike tour only in the title.

[alihassanblogger]

Thanks have faced the same issue for Portafina but now solved. Great information!

[Mikelhill]

On the off chance that you take Burgundy explicitly, the outcomes scene is somewhat extraordinary with a greater number of pages positioning with explicit courses instead of visits accessible from suppliers. For your page title in principle, it would be conceivable anyway I would actually go more down the course of Burgundy Bike Tour - A Cyclists Guide To Burgundy. Again it is difficult to decide without seeing your page and space yet it seems serious, so it's difficult to pass judgment on your odds by page title alone. Education is important so Best IAS Coaching in Kolkata. Anyway as I would like to think it is shrewd to have it spread out more like this with the explicit term at the front and afterward extra related content in the wake of leaving space to catch related longer tail look and empowering commitment.