Miriam's 7 Local SEO Predictions for 2019
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Thanks Miriam this is an interesting read.
"Google will continue to dominate and monetize local search" - This is worrying as this directly affects my sector. More of the walled garden.
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Thanks for reading, Joe! Agree with you that Internet users are demonstrating an exceedingly high level of tolerance for Big Tech misbehavior. What's in front of us is a whole new year to see whether we see fundamental change at these brands or more and worse disasters that could bring us to a tipping point. I'm hoping for the former, but worried we may see the latter.
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Glad you found this interesting, Andrew! Thanks for stopping by. Do you have any predictions of your own to share?
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These are not much of a prediction as they're already happening but.....
I think clicks / pogo sticking is going to continue to influence rankings heavily. We may even one day see internal site navigation influencing this process (possibly through analytics etc - maybe not if GDPR does not allow)
I think we will see more of the idea of less content, in terms of less keyword cannibalisation and one highly targeted, high authority, highly ranking piece of content. _This could be good or bad. I like the idea of less poor content but I'm not sure about single "authorities" on a subject. _
As snippets evolve, schema will become ever more crucial. I like snippets as they are a very immediate form of content delivery however they also have the ability to block people out so again this is a double-edged sword.
The most successes I have had this year has been through combatting index bloat, implementing pagination were possible, getting the index lean, getting the right pages indexed, reconnecting backlinks and improving internal linking. _All these consistently deliver. Pretty basic stuff but it works and should be maintained. _
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Andrew, thank you for sharing such thoughtful observations, especially in explaining what you've seen work best over the past year. Useful!
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This is seriously a great list.
And very well-written to boot!
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Thanks so much, Taylor! Do you have any predictions of your own to add?
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I think one thing missing from your list is the impact of voice search. I think voice search will continue to grow everywhere, including in the local search area.
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Definitely a good addition, Alex!
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I'm also looking for the local SEO solution for my Two Way Radio website that working on the device repairing.
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Nowadays, it's too easy to do Local SEO for your website. I'm working on a project of artificial grass Malaysia that is a local-based project and I have seen many good result in Google.