Links on Brand Banners

[AliMac26]

Hi,

For one of our ecommerce clients, we have brand banners on each brand page that links to their most popular product lines. Some of the banners just have a column of links, and some are paragraphs with copy and anchor text.

Example below:

Brand Line 1

Brand Line 2

Example 2:

For the utmost in quality, performance and comfort, purchase Brand Line 1 . Brand Line 2 offers the perfect ease of use for beginners while not compromising on quality.

Obviously these are just examples, and there are several links (more than 2) per brand, but I was wondering if this harms SEO in any way because of keyword stuffing? It makes sense to have the brand name in the link, otherwise the name of the lines might not make much sense (an example of this is one of the lines is called 849.. so without the brand name that doesn't mean much and looks weird)

Do you think it would be better to have the links in just columns in the first example, or in paragraph format?

[OlegKorneitchouk]

unless you are really going ham on creating anchor text internal backlinks, I would focus on user experience first and foremost.

If using the brand name in the link would make it easier for your visitors to navigate the website (and ultimately convert), do that. If links in paragraph form is more convenient than links in list form, do that.

Without knowing your website, its hard to make a call but above is applicable to most scenarios.