Getting the Proper CCTLDs & Subdomains to Rank in the Proper Countries

[GregLB]

We seem to be having a really difficult time getting Google to do what we want in regards to getting proper domains indexed in the proper countries. In regards to English language, we tend to see a tremendous amount of crossover between .com, .in, and .co.uk. And yes international targeting is put in place.

For example, both our .com and co.uk websites are in english and when someone enters a search query for one of our particular products, the .com website shows up to users in the UK.

The countries with the hardest time are as follows and typically find them competing primarily with .com, but others can interlope as well.

**All primarily in English: **

• Canada
• UK
• India
• Australia

Any ideas on how we can get this aligned correctly to where we can get the proper CCTLD to show up in the correct country instead of the .com?

[GastonRiera]

Hi Greg,

At first sight, it seems to be an issue on where you are searching for that international sites. Keep in mind that Google, since over a year ago, takes your IP to localize our search. So, considering you're searching in the US for your UK site, it's possible that you're the issue there.

Also, I'd take a deep dive at:

• That international configuration, it is one of the most complicated settings in SEO,
• In GSC, for the main site (.com) how much traffic is receiving from your other target countries.
• Are properly linked every site with the others?
• Crawling issues? It could probably be an issue that Googlebot isn't able to crawl entirely all sites.

As always, when it comes to international, these resources come handy:
Hreflang generator - Aleyda Solis International SEO - Moz Learning Center The Guide to International Website Expansion: Hreflang, ccTLDs, & More! - Moz Blog The International SEO Checklist - Moz Blog

Best luck.
Hope it helps.
GR