Cleaning up Multi-Location Franchises for a Driving School

[triveraseo]

I am working with a client who owns a driving school. There are 32 franchises in the same region of the state. These are independently owned and run. Each franchise has its own service area, phone number, offering, and contact information. The tricky thing is, they teach the classes either online or at local high schools, so it's service-based and there is no physical address to publicly display.

They are trying to straighten out their Google Listings. They have 15 or so GMBs already either claimed or unclaimed. Some have the incorrect street addresses, some have service areas, etc.

I am planning to manually create or clean up each one, marking them as serving the city they are in. I'm trying to put together an estimate on how much time it will take, and I'm wondering if there is any way to do this from a central ownership standpoint, instead of tackling each one independently. The same user will be the owner of each listing... Is there any way to speed up the process of claiming & optimizing (or any recommended approach in general)?

[jasongmcmahon]

Hi there,

Hi there you can update multiple locations to one account - https://support.google.com/business/answer/3370250?hl=en

If you want to create & clean up GMB account for each franchise, then it's going to be a manual, laborious process.

It all depends on how the franchise owner wants to present themselves to the market.

[triveraseo]

Thank you!

If doing a bulk update, should I include information about the listings that already exist, or should I tackle only those manually? I am not sure if Google would create duplicates or catch that those listings already exist if doing it this way.

[Ben_Fisher]

Bulk would be good if you did not have all the problems you currently have.

The big flag I see is having listings out there with the wrong address #1 and also having an address showing when they are SAB's.

I would tackle them one by one since you clearly have unique issues with each profile.

I would budget about 2 hours of time for each, and work with Twitter support to get things cleared up (not phone support, unless they are USA based)