Content update on 24hr schedule

[HashtagHustler]

Hello!

I have a website with over 1300 landings pages for specific products. These individual pages update on a 24hr cycle through out API. Our API pulls reviews/ratings from other sources and then writes/updates that content onto the page.

1. Is that 'bad"? Can that be viewed as spammy or dangerous in the eyes of google? (My first thought is no, its fine)

2. Is there such a thing as "too much content". For example if we are adding roughly 20 articles to our site a week, is that ok? (I know news websites add much more than that on a daily basis but I just figured I would ask)

3. On that note, would it be better to stagger our posting? For example 20 articles each week for a total of 80 articles, or 80 articles once a month? (I feel like trickle posting is probably preferable but I figured I would ask.)

4. Is there any negatives to the process of an API writing/updating content? Should we have 800+ words of static content on each page?

Thank you all mozzers!

[GastonRiera]

Hi there!

1. No, at all. There is no issue there, as long as changes do make sense.
2. Noup, there is no such thing as "too much content".
3. Think to Google other of your readers/clients. Wich frequency would be better for them?
4. No, there aren't any negatives as long as you keep the content coherent and don't create duplicate content

Hope it helps.
Best luck.
GR

[Martijn_Scheijbeler]

1. No, not really. It mostly depends on the percentage of content that isn't yours and can be viewed somewhere else. If reviews are 90% of the page and they're original content from another site that won't work in your favor though. But in this case, I'm assuming you're working around that.

2. No.

3. I would say No.

4. It depends, as long as you're not creating duplicate content at scale you should be fine.

[HashtagHustler]

Thank you very much! Can you clarify number 3?

[HashtagHustler]

Yeah so basically we are bumping up all the static content on our review pages. The reviews are updating daily. And to clarify when you say "wouldn't work in your favor" you mean we aren't getting any benefit from the content, it isn't negatively impacting us correct?

[R0bin_L0rd]

Hi, I think you've already got a couple of good answers here but just to throw in my thoughts; to me this would all come down to how much value you're getting for the volume of content you're creating.

It sounds to me like you have 1.3k product landing pages, and you're producing 80 articles a month, plus maybe you're indexing the review pages too?

I think frequency here becomes secondary to how much each of these things are adding. If you are indexing the reviews pages for specific products, those pages could just be diluting your site equity. Unless they are performing a valuable function I'd consider canonicalising them to the product pages. As the others have said, having product pages that regularly update with new reviews shouldn't be a problem but with all the content you're adding to the site you could be relying on Google indexing these changes far more quickly than it actually is.

If you're adding a large number of articles every month - are those articles cannibalising other pages, or each other? The way I'd try to gauge if it's too much is whether the pages are getting traffic, whether you're having a lot of flip-flopping in the keywords you're targeting, and whether you're starting to get issues with Google indexing all of your pages. Similar to the review pages, if the articles are providing value to your readers, getting you links or getting you a decent amount of traffic then grand, if they aren't generating much I'd consider producing less or removing/redirecting poorly performing articles after a little while to preserve site equity and help focus Google's crawl.

On the note of posting frequency, I would agree with Gaston that it's about what's right for your readers. If a lot of article-worthy content comes out at the same time, I'd post about it then and there, if this is just content you're coming up with and adding and timing doesn't matter, spreading it throughout the month makes sense in terms of staying fresh, getting the articles indexed, and honestly not having to rush deadlines/delay release.

[GastonRiera]

Hi,

As said below by Robin... I'm suggesting you think about the frequency that would be better for users/readers/clients. In the end, Google is another reader.
Hope it helps.
Best luck.
GR

[HashtagHustler]

Thank you!!! Thats great info.

[HashtagHustler]

Something else occurred to me. So, our api rewrites EVERYTHING every night. So technically 1300 landing pages are coming online EVERY night, and the content isn't really changing. If that a problem?

To sorta explain, this is a review site for other websites/apps. Our API scrapes the description from the app/site, as well as ratings from app stores etc and then publishes that onto our page. So, generally the content isnt really changing, its just updating. Thoughts on that?

[R0bin_L0rd]

When you say 1300 landing pages are coming online every night that doesn't mean 1300 new pages are being created does it? Based on the rest of your comment I'm taking it to mean that 1300 pages, which were already live and accessible to Google, are being updated and the content is changing if appropriate.

In terms of the specific situation I describe above, that should be fine - there shouldn't be a problem with having a system for keeping your site up-to-date. However, each of the below things, if true, would be a problem;

• You are adding 1300 new pages to your site every night

• This would be a huge increase for most sites, particularly if it was happening every night, but as I say above I don't think this is the case

• You are actually scraping key information to include on your site

• You mention an API so it may be that users are submitting this content to your site for you to use but if you are scraping the descriptions from some sites, and reviews from others that is what would be viewed as spammy and it seems like the biggest point of risk I've seen in this thread.